Find the growth opportunities worth prioritizing across market demand, the competitive landscape, Brand Value Props, and citation sources.
Compare nine GEO tools for agencies running multiple client brands, from project limits and real monthly cost to how fast you can build a pre-sales report. See where Dageno helps agencies most: free no-setup prospect diagnosis, 9 platforms and 86+ regions on the entry plan, and evidence behind every number.
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Updated on Nov 04, 2026
When you choose a GEO tool, check three things first: how many client projects a plan holds, whether you can diagnose a prospect cheaply before they sign, and whether every number in a report traces back to the original AI answer. If you win clients through pre-sales diagnosis and serve brands in several countries, start with Dageno: Brand Explorer gives a free, no-setup first diagnosis, and the entry plan already includes 9 AI platforms and 86+ countries and regions. For 1, 2 and 5 clients, Dageno costs $49, $199 and $410 a month.
Managing GEO for one brand is one thing. Managing visibility research, client reporting and ongoing optimization across five or ten client brands is a different operational challenge. Your clients now ask how they show up in ChatGPT, Gemini, Perplexity and Google's AI results. To answer them at scale, you need more than a tool that runs prompts. You need a workflow: diagnose a prospect quickly, keep each client in its own project, compare competitors and cited sources, and turn the findings into reports clients can read. The part most agencies underestimate is pre-sales: every prospect needs a round of research before you can write a convincing proposal, and nobody pays for that round.
This guide compares nine tools and tool families for that job. It uses the same eight checks for each one, from project limits to true monthly cost. Prices are public monthly list prices in US dollars, before tax, checked on each vendor's pricing page on November 4, 2026. Annual discounts, partner benefits and private quotes are labeled separately. This guide is published by Dageno, so Dageno appears in the list; it is described with the same fields and limits as every other tool. The last section covers Dageno's six advantages for agencies, and when it is not the right fit.
A tool built for one brand breaks down when an agency runs ten. The problem is rarely missing data. It is keeping ten sets of prompts, markets, competitors and reports separate, comparable and on budget.
The question usually arrives in a status call. A client asked ChatGPT for the best tool in their category and saw three competitors, but not themselves. They want to know why, and what you will do about it.
A screenshot from one manual query cannot answer that. AI answers change from run to run, so one result is a sample, not a ranking. In SparkToro's January 2026 study, 600 volunteers ran 12 prompts 2,961 times across ChatGPT, Claude and Google's AI. The authors estimated less than a 1-in-100 chance that ChatGPT or Google's AI would return the same list of brands twice. An agency needs repeated samples, recorded conditions and the cited sources behind each answer.
Your SEO platform still matters. Rankings, backlinks and technical audits explain a lot about why a page can be found. But they do not show what an AI answer says about the brand. An SEO report will not tell you that ChatGPT named a competitor first, described your client's pricing wrongly, or cited a review site instead of the client's own page. That needs a separate record of prompts, answers and citations.
For an agency, the hard part is running many clients at once. Each client has its own products, markets, competitors and reporting dates. A five-client portfolio might cover three countries and four AI platforms, with a different report due each week. The tool has to keep that work separate per client, keep test conditions fixed, and stay inside a budget you can price into a retainer.
The best GEO tool for agencies managing multiple client brands is the one whose limits match your client count and service model. Feature lists look similar. The differences show up in eight places:
| What to check | Questions to ask the vendor | Why it matters for an agency |
|---|---|---|
| Multi-client projects | How many brands or clients per account? Is each client's data kept separate? | Decides whether you can standardize one workflow for every client. |
| Measurement unit | What does one prompt, credit or check include? Does one prompt on two platforms count twice? How often is it refreshed? | "50 prompts" on two tools can be very different amounts of work. |
| Models and regions | Which AI platforms and countries are included? Do extra ones cost more? | Your clients' markets decide both the setup and the bill. |
| Fast prospect diagnosis | Can you see a prospect's AI visibility before you write prompts and wait for data? | Decides how long pre-sales research takes. |
| Research depth | Can you analyze market segments, buyer intents, brand value propositions, competitors and sources? | Lets you recommend a strategy, not just report a number. |
| Client-ready reporting | Can reports be shared or exported? Can a client trace a number back to the answer and source? Branded or scheduled reports? | Decides how much time each report costs your team. |
| Integrations and workflow | Which plan includes MCP, API, bulk setup, exports, client logins and white-label? | Decides whether you must switch tools when you grow from 3 to 15 clients. |
| True total cost | What do the base plan, extra clients, prompts, models, regions, seats and reports cost together? | The entry price rarely matches what you will actually pay. |
The measurement unit causes the most confusion, so here is one example. Suppose you want to track 25 buyer questions on ChatGPT and Google AI Overviews:
All four describe the same job. Always convert a plan into "questions × platforms × regions × frequency" before you compare prices.
The nine tools below are grouped by the kind of agency they suit, in no order of merit. To make them easy to compare, each one is described with the same set of fields. Where a vendor has not published a detail, we mark it "confirm with vendor"; that does not mean the feature is missing. All plans, limits and prices come from each vendor's public pricing page on November 4, 2026. One more thing to keep in mind: credits, prompts and projects mean different things on each tool, so avoid comparing the numbers one to one.
| Tool | Public multi-client entry point | Clients / projects | Measurement unit | Public monthly price |
|---|---|---|---|---|
| Dageno | Starter / Growth / Scale (Scale handles multiple brands and clients) | 1 / 2 / 5 projects | Prompt × platform × region (50 / 250 / 600) | $49 / $199 / $410 |
| Peec AI | Agency Essential / Growth / Scale | 3 / 10 / 25 projects | Credit = prompt × model × day | $245 / $495 / $795 |
| Otterly | Standard or Premium + Agency Partner | Unlimited workspaces | Prompt (runs on 4 included engines) | $189 / $489 |
| SE Visible | Basic / Core / Agency | 5 / 10 / 30 projects | Prompt (runs on 5 platforms) | $89 / $189 / $399 |
| Profound | Agency Growth | $399 per client workspace | Prompts per workspace | $99 + $399 per client |
| Scrunch | Agency Core | Confirm with vendor | Prompts and responses | $500 |
| AthenaHQ | Starter / Enterprise | Confirm with vendor | Credit = 1 AI response | $295 / custom |
| Ahrefs Brand Radar | Add-on to Ahrefs | Confirm with vendor | Custom prompts + pre-collected index | From $50 (prompts); $199 (index) |
| Semrush AI Visibility Toolkit | Add-on to Semrush | $99 per extra domain | 25 prompts included | $99 |
Figure 1. Dageno Brand overview. One page shows a brand's visibility, rank, platform and regional performance, and the brands AI most often names alongside it. Example market: Apple · Smart Watches (Apple is a public example, not a Dageno customer); cropped to the main panel.
For deeper single-tool reviews, see our Profound vs Peec AI vs AthenaHQ comparison and Otterly AI review.
For light monitoring, the cheapest tool changes as your client count grows. The reason is project limits, not the price per prompt. All scenarios below use the same job: ChatGPT plus Google AI Overviews, one region, daily tracking for 30 days. Prices are public monthly list prices before tax. Each cell is the cheapest public plan that fits, based on the limits the vendor publishes.
| Tool | A: 1 client × 20 prompts | B: 2 clients × 10 prompts | C: 5 clients × 20 prompts | C + Gemini |
|---|---|---|---|---|
| Dageno | $49 (Starter) | $199 (Growth) | $410 (Scale) | $410 |
| SE Visible | $89 (Basic) | $89 (Basic) | $189 (Core; Basic has 75 prompts) | $189 |
| Peec AI | $95 (brand Starter) | $245 (brand Pro or Agency Essential) | $495 (Agency Growth) | $495 |
| Otterly | $189 (Standard; Lite has 15 prompts) | $189 | $189 | $248 |
| AthenaHQ | $295 | $295 if one account can hold 2 brands | Over 3,600 credits; quote needed | Quote needed |
| Profound | $498 | $897 | $2,094 | Confirm Gemini |
Figure 2. Monthly list price for the same tracking job. Original chart from public pricing pages, November 4, 2026.
These numbers compare one tracking job, not features. They leave out research modules, client logins, white-label, seats, overage and annual discounts. Rerun the table with your own prompts, platforms and regions before you sign. Add two more costs as well. One is pre-sales: Dageno Brand Explorer is free, while every other pitch workspace sits inside a paid plan. The other is adding countries: Dageno charges nothing extra for standard regions, while the entry plans of Peec AI, Scrunch and AthenaHQ include 1 country.
Start from your situation, then check the limit that usually catches agencies in that situation.
| Agency situation | Capabilities to prioritize | Watch out for |
|---|---|---|
| Starting GEO with 1 client | Fast diagnosis, basic research, low cost, results you can explain | Prove client demand first. Do not pay for API or white-label you will not use yet. |
| Managing 2–5 clients | Multiple projects, clear prompt or credit rules, steady reports, competitor and citation research | Check the project limit, not the entry price. |
| 5+ clients or automation | API, bulk setup, client access, exports, data separation, contract support | Confirm the real agency workflow and price. Do not assume white-label is included. |
| Already on Ahrefs or Semrush | Extra GEO research, overlap with your current plan, separate client reports | Work out the added cost so you do not pay twice. |
| Mostly pre-sales proposals | Fast diagnosis, brand and market research, original evidence you can trace | Time the full path from typing a brand name to a readable report, and check whether each prospect diagnosis costs money. |
| Clients in several countries | Platforms and regions in the entry plan, and whether extra countries cost more | No extra fee does not mean no usage; work out the prompt count first. |
If you are in one of the last two rows, start with a free Dageno Brand Explorer lookup on a real prospect, then decide. If research depth matters more than price, put two tools side by side on one real prospect for a week. If price matters most, rebuild the budget table with your own setup. For agencies that also need branded deliverables, our guide to white-label SEO tools for agencies covers the reporting side.
From an agency's point of view, Dageno's advantages show up in six places: the pre-sales diagnosis before a client signs, and the research, evidence and delivery at scale afterward. Each point below says what it does for an agency first, then gives the evidence from Dageno's own pages and the limits.
Figure 3. From prospect lookup to monthly review. The first five steps happen before the client signs. Original diagram.
This matters most to an agency: you can bring real data to a prospect before they sign.
In Brand Explorer, enter the prospect's brand or domain and pick a target market. You see how the brand shows up in AI answers. You do not write prompts, wait for a new collection cycle or buy a plan first. Dageno's page states that public market lookup is free forever, the data covers 12,000+ niche markets and 3,000,000+ brands, and results take about 5 seconds. If a prospect only gives you a URL, the free SEO and GEO/AEO report takes a domain and a target market and generates a visibility and content-coverage report for that region.
Figure 4. What one Brand Explorer lookup can add to a pre-sales report. Fields come from Dageno's Brand Explorer page; the figure contains no real data. Original diagram.
How hard it is to diagnose one prospect, by tool (from public pages):
| Tool | Prompt setup before the first result | What a pre-sales diagnosis requires |
|---|---|---|
| Dageno Brand Explorer | No (existing data) | Free public lookup, no paid plan needed |
| Ahrefs AI Visibility Index | No (pre-collected index) | Index from $199 a month |
| Peec AI | Yes, in a pitch project | Agency plan from $245 a month, with 3–7 pitch projects of 7 days each |
| Profound | Yes, in a pitch workspace | Agency Growth from $99 a month, 10 pitch workspaces a month of 7 days each |
| Otterly | Yes, in a pitch workspace | Standard from $189 a month, plus an Agency Partner application |
What this shows: among these tools, only Dageno gives a prospect a first diagnosis with no payment and no prompt setup. For an agency, that means you can diagnose more prospects and spend your time on the few worth pursuing.
Limits: this only covers brands and markets already in Dageno's data. A first diagnosis is a starting point, not a replacement for a scoped audit. Ongoing monitoring, deeper analysis and exports depend on the plan.
This makes a pre-sales report more convincing: you can show a prospect who AI actually compares them with.
Prompt tracking only sees the brands and prompts you set up. Brand Explorer starts from every collected answer. It finds the companies, brands, products, media and creators in them and links them into one graph. So sub-brands, specific products, nicknames and rivals the prospect never listed still show up.
A hypothetical example: a running-shoe client lists two long-time rivals, but AI answers often recommend it alongside a newer brand. One of its main shoes is mentioned often but is rarely named first. Brand Explorer gives each sub-brand and product its own visibility, first-mention rate and average position. First-mention rate is the share of direct mentions where the entity is named first.
For the agency: the proposal can answer "who are we really competing with?" and carry that competitor list into the tracking plan after the client signs.
Many agency clients sell internationally, so one client can mean several countries. Here Dageno has the lowest barrier: from Starter, every plan includes 9 standard AI platforms and 86+ countries and regions, with no add-on fees for standard platforms or regions. That is Dageno's approach: data before pricing. Every team should be able to see the market first, then decide whether to buy. Public market lookups are free forever, and paid plans do not gate models or regions.
Figure 5. Dageno Platforms & regions view. One project shows brand performance by platform and by country. Example market: Apple · Smart Watches; cropped to the main panel.
What each tool's entry plan includes (from public pricing pages):
| Tool | Entry plan | AI platforms included | Countries and regions |
|---|---|---|---|
| Dageno | Starter $49 | 9 standard platforms | 86+, no extra fee |
| Peec AI | Brand Starter $95 | Choose 3 of 6; extra models cost more | 1 |
| Otterly | Lite $29 | 4; AI Mode, Gemini and Claude cost extra | Unlimited |
| SE Visible | Basic $89 | 5 | 1 location per project |
| Scrunch | Brand Core $250 | 4 | 1 |
| AthenaHQ | Starter $295 | 11 | Single country |
| Profound | $399 per client workspace | 3 | 1 language |
A prospect does not want to hear "your visibility is 12%". They want to know what to do first. Dageno's research features map straight onto proposal sections:
| Research feature | Question it answers | Where it goes in the proposal |
|---|---|---|
| Market segments and competitive landscape | In which segments is the brand strong or weak, and who does it compete with there? | Priority markets and positioning |
| Search intents | What tasks are buyers trying to complete, and in which buying moments do the brand and its rivals appear? | Content topics and page plans |
| Competitor research | Which buyer questions does a rival appear in most, which selling points does AI tie to it, and which pages are cited? | Value propositions and PR angles |
| GEO/AEO gap diagnosis (from Growth) | Which gaps have evidence, and which to fix first? | 3–5 priority actions |
Figure 6. Market segment map. Each card shows the top brands and the selected brand's rank in one segment, which feeds the priority-markets part of a proposal. Example brand: Apple; cropped to the main panel.
Competitor research also shows whether a rival relies on its own site or on third-party sources: how much of its citations point to its own domains versus other sites. If a rival is mostly recommended through review sites, the proposal can name the review sites to pitch. This describes the source mix. It does not prove why AI recommends that rival.
Figure 7. Competitor research. It shows a rival's visibility share, how much it relies on its own domains, and the buying segments where it is strongest. Example: Xiaomi in the Smart Watches market; cropped to the main panel.
The question clients ask most is "where does this number come from?" Every Dageno finding keeps its market, model, region and time, and you can open the original answers and the cited pages. Different kinds of data are not merged into one score nobody can explain.
For the agency: in a monthly report, clients can check the evidence themselves, which cuts down the back-and-forth about whether the data can be trusted.
Limits: a citation only means the answer attached that link. A saved observation does not measure sales or prove why AI mentioned a brand.
As delivery grows, Scale ($410 a month) includes 5 projects, unified comparison across brands and clients, API, batch configuration, data exports and monthly market reports. In the budget table above, at 5 clients it costs $85 a month less than Peec AI Agency Growth ($495) and far less than Profound (about $2,094). At 2 clients, Growth ($199) is enough; move to Scale at 3 to 5 clients.
For partnerships, Dageno's partner program says it gives service providers product, data, research methodology, pre-sales and delivery support, including client demos, solution support and sales materials. Delivery can run as agency, reseller or white-label, with a service-provider directory and joint marketing. Client referrals can also earn partnership rewards.
Limits: the partner program is open on a limited basis and reviewed manually. White-label is not granted automatically on application; brand presentation, client ownership and commercial terms are agreed per project.
Start with one client brand and one specific market question. Run a free Brand Explorer lookup, see what evidence is already there and where deeper research is needed, and then decide between ongoing tracking and an agency partnership.
From pre-sales diagnosis to ongoing delivery, one data set for every client
Dageno for Agencies View PricingThere is no single best tool; it depends on your client count and service model. If you win clients through pre-sales diagnosis and serve brands in several countries, Dageno has the clearest advantages: a free, no-setup pre-sales diagnosis, 9 platforms and 86+ regions on the entry plan, and every number traceable to the original answer. For low-cost monitoring across many projects, SE Visible and Otterly are the cheapest at public list prices. Peec AI and Profound offer dedicated agency plans with pitch workspaces.
Peec AI agency plans (3, 10 or 25 projects), SE Visible (5, 10 or 30 projects), Otterly Standard and Premium (unlimited workspaces), Profound Agency Growth ($399 per client workspace) and Dageno Scale (5 projects) all publish multi-client limits. Scrunch and AthenaHQ handle agency capacity through sales.
For ChatGPT plus Google AI Overviews, one region and daily tracking, public list prices range from $89 to about $2,100 a month. At 2 clients with 10 prompts each, SE Visible Basic costs $89, Otterly Standard $189, Dageno Growth $199 and Peec AI $245. At 5 clients with 20 prompts each, SE Visible Core and Otterly Standard cost $189, Dageno Scale $410, Peec AI Agency Growth $495 and Profound about $2,094.
A brand overview with its scope, market segments, search intents, brand value propositions, competitors and citation evidence, and three to five priority actions. Monthly reports add work completed, changes under the same conditions, open issues and the next plan.
Yes, where a tool has pre-collected data. Dageno Brand Explorer and the Ahrefs AI Visibility Index both let you look up a brand without writing prompts; Brand Explorer's public lookup is free, while the Ahrefs index starts at $199 a month. Coverage depends on the brand and market. Most other tools use pitch workspaces where you set up a short prompt list first.
If the prospect's brand and market are already covered, Dageno Brand Explorer has the lowest barrier: free, no prompt setup, and a first result in about 5 seconds. It shows visibility, first-mention rate, average position, sub-brands and products, platform and market rank, co-mentioned rivals and cited sources. If you only have a URL, use Dageno's free SEO and GEO/AEO report. For brands outside that coverage, use the pitch workspaces in Peec AI, Profound or Otterly; you set up prompts first and need the matching paid plan.
Tracking re-runs a fixed set of prompts to show change over time, for example weekly mention rates for 50 questions. Research explains the market behind those numbers: which segments, buyer intents, value propositions and sources shape the answers. Agencies usually need both.
Some do, on specific plans. Peec AI includes client users and shareable dashboards. Otterly Agency Partners get branded Looker Studio reports. SE Visible mentions client logins in its FAQ. Dageno offers white-label as a partnership path with terms agreed separately. Confirm the plan before you promise it to a client.
For some agencies, yes. If you already pay for Ahrefs or Semrush and need light AI visibility tracking, their add-ons may be enough. Dedicated GEO platforms usually offer more on multi-client projects, measurement options and AI-specific research. Compare the added cost, not the full list price.
Choose a GEO tool by working backward from your agency. Count your clients. Convert each plan into questions × platforms × regions × frequency. Check project limits, then decide whether you are mainly selling monitoring or research. Lightweight trackers win on price for small, fixed prompt sets. Dedicated agency plans add pitch workspaces and client access. If your growth depends on pre-sales diagnosis and your clients sell in several countries, Dageno lets you diagnose a prospect for free before they sign, track them afterward with no extra fee per platform or region, and back every recommendation with original answers and sources. Whatever you choose, recheck prices before you sign. This guide reflects pricing pages as they stood on November 4, 2026.
Dageno is the research and insights team at Dageno AI, publishing industry reports and expert analysis on AI Search Visibility, Generative Engine Optimization (GEO), and AI-powered search discovery.
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