Ye Faye is an SEO and AI growth executive with extensive experience spanning leading SEO service providers and high-growth AI companies, bringing a rare blend of search intelligence and AI product expertise. As a former Marketing Operations Director, he has led cross-functional, data-driven initiatives that improve go-to-market execution, accelerate scalable growth, and elevate marketing effectiveness. He focuses on Generative Engine Optimization (GEO), helping organizations adapt their content and visibility strategies for generative search and AI-driven discovery, and strengthening authoritative presence across platforms such as ChatGPT and Perplexity
All Articles
AI Search
What is AI Search: How It Works and Why It Matters
This guide explains AI search technology and its impact on how users find information online.
Last updated: Mar 05, 2026
AI Search
Surfer AI Writer Review 2026: Honest Assessment After Hands-On Testing
A hands-on 2026 review of Surfer AI Writer covering features, pricing, pros, and whether it’s worth using for SEO content.
Last updated: Sep 28, 2026
AI Search
Top 10 AI Brand Reputation Tools in 2026 (Monitor & Control AI Perception)
A complete guide to AI brand reputation tools in 2026, explaining how to monitor and improve how your brand appears in AI-generated answers.
Last updated: Sep 28, 2026
AI Search
ChatGPT’s Impact on Google Search Traffic
A data-led framework for separating Google click loss, Google AI visibility, ChatGPT referrals, answer-engine influence, and page-level conversion impact.
Last updated: Sep 28, 2026
Keywords Research
What Is Keyword Mapping and Why You Should Never Skip It
A 2026 guide to keyword mapping and why it’s essential for building a scalable and effective SEO strategy.
Last updated: Oct 15, 2026
AI Search
What is Search Everywhere Optimization: The SEO 2.0
Search Everywhere Optimization (SEO 2.0) is a modern strategy that ensures brands remain discoverable across all search surfaces—including traditional search engines, AI assistants, social platforms, video platforms, and online communities.
Last updated: Sep 15, 2026