Ye Faye is an SEO and AI growth executive with extensive experience spanning leading SEO service providers and high-growth AI companies, bringing a rare blend of search intelligence and AI product expertise. As a former Marketing Operations Director, he has led cross-functional, data-driven initiatives that improve go-to-market execution, accelerate scalable growth, and elevate marketing effectiveness. He focuses on Generative Engine Optimization (GEO), helping organizations adapt their content and visibility strategies for generative search and AI-driven discovery, and strengthening authoritative presence across platforms such as ChatGPT and Perplexity
All Articles
Best
Top 10 Takeaways from Google’s Quality Rater Guidelines in 2026 (SEO & AI Visibility)
A comprehensive guide to understanding and applying Google’s Quality Rater Guidelines in 2026, bridging traditional SEO quality with modern AI citation signals.
Last updated: Sep 11, 2026
AI Search
Google AI Shopping: The Complete Guide
Google AI Shopping is revolutionizing e-commerce by enabling conversational product discovery through AI Mode and Gemini integration—brands must optimize for these new search experiences to remain competitive.
Last updated: Sep 28, 2026
How to
How to Track Competitor Rankings in AI Search
A practical system for tracking competitor mentions, recommendations, citations, share of voice, source gaps, and narrative accuracy across AI search.
Last updated: Sep 28, 2026
AI SEO
Indexing in SEO: The Complete Guide for 2026
A complete 2026 guide to understanding SEO indexing and how to ensure your pages get discovered and ranked.
Last updated: Sep 28, 2026
Keywords Research
How to Find Competitors Keywords in 2026 | SEO & AI Strategy
A comprehensive guide to finding competitors’ keywords in 2026, combining SEO data, intent analysis, and AI visibility tracking for deeper insights.
Last updated: Sep 28, 2026
General SEO
Nofollow vs. Dofollow Links: SEO Rules and Examples
Learn when to use normal, nofollow, sponsored, and UGC links, how they affect crawling, indexing, and ranking, and how to audit link attributes.
Last updated: Sep 28, 2026