Case Studies & Service Examples

Explore how technical SEO, content, external sources and brand knowledge management support SEO and GEO work across industries.

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This page includes 7 customer case studies and 13 illustrative service examples. The examples explain our approach; their scope, workloads and business metrics are hypothetical and do not represent achieved customer results.

Dermatology and aesthetic medicine clinics · Service example

Clarify clinicians, suitability and risks to support appropriate initial consultations

A group of dermatology and aesthetic medicine clinics in Singapore, with assessment and treatment provided by licensed physicians.

Figures in this service example illustrate measurement methods. They do not represent actual customer results.

Illustrative metric · Attended AI-assisted consultations per month

49consultations

Reception confirms attendance and recorded AI touchpoints. These are assisted consultations, distinct from directly AI-referred visits.

Clinical consultation
Industry illustration; not a customer location or product.

GEO project scope

Target markets
Singapore

English / Simplified Chinese

Service period
Dec 2025–Jul 2026
Reference observation window
About 5 weeks
Illustrative AI platforms and search experiences
ChatGPTGoogle AI Mode
Monitoring scope
6 topics · 60 distinct prompts

Focused on unbranded research and purchase intent

Illustrative GEO monitoring metrics

Hypothetical comparison: before → after

AI visibility

5.2%14.8%

+9.6 percentage points

Share of monitored answers mentioning the target brand or a priority model

Brand website citation rate

1.6%8%

+6.4 percentage points

Share of monitored answers citing the brand website

Top-three recommendation rate

1%7.2%

+6.2 percentage points

Share of monitored answers placing the brand among the top three recommendations

Of these, identifiable directly AI-referred consultations
21 consultations

A subset of the 49 attended consultations; do not add the two counts

Typical challenges

On-site · Technical SEO

Clinician, location, procedure and booking pages are poorly connected, with inconsistent service information.

On-site · Content coverage

Suitability, risks and recovery information are mixed with promotional copy and lack clear professional review.

Off-site · Sources and consistency

Factual errors recur across local profiles, directories and reviews. Genuine complaints and incorrect information are not handled separately.

Brand knowledge management

Qualifications, clinic schedules, procedure limits and approved descriptions lack coordinated management.

Optimization approach

Prioritize accurate local profiles, professionally reviewed content and booking paths. Use appropriate outreach and social activity to support suitable consultations without broadening treatment claims.

Illustrative service plan

These modules illustrate how a service plan can be assembled. Actual workloads and delivery schedules depend on the agreed project scope.

On-site · Technical SEO

Connect clinic, clinician and procedure pages

Audit indexing, internal links, languages and booking journeys. Verify local business and service information.

Illustrative workloadMonth 1: one website and local-profile audit; monthly plans for 8 pages

On-site · Content optimization

Create physician-reviewed procedure explanations

Explain suitability, risks, recovery and first consultations, with clinic and booking links. This content supports rather than replaces an in-person assessment.

Illustrative workloadMonthly: 6 specialist articles and 4 procedure page updates

Off-site · Sources and consistency

Manage local profiles and factual corrections

Check clinic, clinician and procedure facts across priority business profiles and specialist directories. Handle factual corrections separately from genuine complaints.

Illustrative workloadReview 12 priority sources; maintain correction records monthly

Brand knowledge management

Maintain clinical and location facts

Standardize qualifications, schedules, suitability limits, risks and approved wording, with professional review by the clinic.

Illustrative workloadMonth 1: one knowledge library; monthly review of clinician and location information

Facebook / X and professional education

Distribute reviewed clinic content

Publish educational and location information on initial consultations, risks and suitability through relevant channels. The clinic handles genuine complaints.

Illustrative workloadMonthly: 8 social posts and one professionally reviewed educational article

Project responsibilities
Dageno team
SEO/GEO diagnostics, technical and content planning, source development, outreach, weekly progress updates and monthly reviews.
Client and collaborators
Physicians review medical content; the clinic handles complaints and risk disclosure; reception confirms referral sources and attendance.
Delivery and channel records
Track planning, production, launch, media outreach and publication separately. Count original content separately from adaptations for other platforms.
Metric definitions and measurement

AI visibility, brand website citation rate and top-three recommendation rate use different definitions. Comparisons use the same agreed prompts, platforms and markets; these metrics do not represent user search volume or market share.

Repeat monitoring using the agreed markets, languages and sampling method. Record citations and recommendations separately for each platform.

Reception confirms attendance and recorded AI touchpoints. These are assisted consultations, distinct from directly AI-referred visits.

Illustrative measurement sources: Dageno local answers, booking systems and reception source records

Semrush search traffic trend

What should your business work on next?

Bring your brand, target markets and current challenges. We can help you choose diagnostic support, focused execution or ongoing managed services.

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