Find the growth opportunities worth prioritizing across market demand, the competitive landscape, Brand Value Props, and citation sources.
Not all AI monitoring tools are created equal. See how 12 top platforms compare on data accuracy, pricing, and actionable insights for ChatGPT and AI search.
Explore 12,000+ niche markets
Updated by
Updated on Nov 06, 2026
AI search monitoring tools send questions to ChatGPT, Gemini, Google AI Overviews and other assistants, then record whether your brand appears, where it ranks, how it's described and which pages are cited. We compared 12 tools on what you actually get on the cheapest usable plan: price, engines, prompt quota, refresh frequency, sentiment and citation analysis, and whether you can act on the data.
Editor's note: how we checked. This guide is written by the Dageno team, and Dageno is our product. We reviewed Dageno's dashboard directly in a test workspace. We did not buy paid accounts for the other 11 tools; their features, prices and data methods come from each vendor's own pricing pages and documentation, and ratings from G2, all checked on November 6, 2026. Where a vendor doesn't publish something, we say so. Prices change often, so confirm before you buy.
| Tool | Starting price | Engines on entry plan | Prompts on entry plan | Refresh | Sentiment / citations | Act on the data |
|---|---|---|---|---|---|---|
| Dageno | $49/mo, 7-day free trial | 10 standard models | 50 | Daily | Yes / Yes | Issues & opportunities, agents |
| Peec AI | $95/mo | 3 models | 50 | Daily | Yes / Yes | Recommended actions |
| Otterly.AI | $29/mo | 4 (others are add-ons) | 15 | Daily | Yes / Yes | 3 recommendations a week |
| Profound | Free 7-day trial, then Enterprise | 3 on trial | 50 on trial | Daily | Yes / Yes | Agents |
| Semrush AI Visibility Toolkit | $99/mo | 2 for prompt tracking | 25 | Daily | Yes / Yes | AI recommendations |
| Ahrefs Brand Radar | $129/mo Ahrefs plan; AI index from $199/mo | 6 | 5 prompts on Lite | Daily (custom prompts) | Yes / Yes | No dedicated feature |
| Scrunch | $300/mo ($250 annual) | 7+ | 350 | Daily, then every 72 hours | Yes / Yes | Insights, page audits |
| AthenaHQ | $295/mo | 11 | 3,600 credits | You choose | Yes / Yes | Content agent |
| ZipTie | Pay per check, from $25.65/mo | Up to 7 | Pay as you go | Daily, weekly or monthly | Yes / Yes | Content add-on |
| SE Visible | $89/mo | 5 | 75 | Daily | Net sentiment / Yes | Recommendations |
| Similarweb AI Brand Visibility | $129/mo ($99 annual) | 4 named | 150 | Daily | Yes / Yes | Separate agent product |
| Knowatoa | $59/mo | 3 | Not published | Weekly | Yes / Yes | AI agents |
Dageno is a GEO/AEO platform for brand, SEO, growth and content teams. It doesn't stop at telling you whether AI mentions you. It shows why AI recommends a competitor, where that recommendation comes from, and what to fix first.
The starting point is the Brand Graph, which links companies, brands, products, selling points, sources and user intents, so you can see how AI connects them. It sits on market data covering about 12,000 market segments, more than 100 million product records and 500 million ad records. With Market Intelligence, you can study a category, its competitors and its highest-value buying situations before you write a single prompt. Then Prompt Tracking follows your chosen topics and prompts across platforms and regions, recording mentions, positions and citations.
Dageno brand overview: Apple in the smart watch market.
Citation sources: which websites AI relies on in this market.
Ghost citations: pages AI uses as a source without naming the brand.
Organic search view alongside AI visibility.
Issues & Opportunities turns the data into a prioritized list: for example, a brand that's weak on Perplexity for one intent compared with the model median, or ghost citations in a specific buying situation. Each item comes with supporting evidence and a priority. GEO/AEO gap diagnosis groups problems into selection, model and visibility gaps, and Content Agent and Audit Agent help turn findings into content and fixes. Every conclusion traces back to the original AI answers and cited pages, collected from publicly returned results rather than private user chats.
Public market queries are free, permanently, so you can look at your market before you pay. Every paid plan includes the 10 standard models and 86+ countries and regions, with daily monitoring.
| Plan | Monthly price | Projects | Prompts |
|---|---|---|---|
| Starter (7-day free trial) | $49 | 1 | 50 |
| Growth | $199 | 2 | 250 |
| Scale | $410 | 5 | 600 |
| Custom | Custom | Custom | Custom |
Annual billing saves about 15%. One project covers one company with all its brands and products.
Source: peec.ai, November 2026.
Peec AI is a focused monitoring tool for marketing teams: visibility, position and sentiment across AI platforms, with clean dashboards that are quick to set up. Its docs say it collects answers by UI scraping, meaning it reads what the real interface shows rather than calling model APIs.
Standard plans include only three models, with broader coverage on Enterprise. API access isn't on Starter, and Looker Studio starts at Advanced.
4.7/5 on G2 from 21 reviews. Reviewers praise fast setup and a clean interface; some say it shows what's happening more clearly than what to do about it, and that suggested prompts can overlap.
Starter $95/month (50 prompts, 1 project), Pro $245/month (150 prompts), Advanced $495/month (350 prompts, 5 projects). Annual billing saves 15%.
Source: otterly.ai, November 2026.
Otterly.AI is the cheapest way to start. It checks prompts daily through each platform's public website (Claude is the exception, via API), and includes sentiment, citation tracking and a GEO content audit even on Lite.
Lite covers ChatGPT, AI Overviews, Perplexity and Copilot; Google AI Mode, Gemini and Claude cost extra, and Claude is expensive. Lite gets only 15 prompts and three recommendations a week. Its pricing page currently shows two different price sets.
4.7/5 on G2 from 54 reviews. Users like the insights and easy setup; common complaints are a learning curve and a big price jump from Lite to Standard.
Lite $29/month (15 prompts), Standard $189/month (100 prompts), Premium $489/month (400 prompts). Annual billing saves 15%.
Source: tryprofound.com, November 2026.
Profound is built for large marketing teams. It captures answers from the consumer browsing experience rather than model APIs, runs prompts daily, and adds Agent Analytics for AI crawlers and AI-referred traffic through CDN integrations.
Profound removed its $99 and $399 self-serve plans in September 2026. Today there's a free 7-day trial (50 prompts, three engines, no exports or history) and then Enterprise at an unpublished price.
4.5/5 on G2 from 1,133 reviews. Reviewers praise the interface, analytics and support; the most common complaint is a learning curve.
Free 7-day trial, then Enterprise (contact sales).
Source: semrush.com, November 2026.
If your SEO team already works in Semrush, the AI Visibility Toolkit adds brand performance, prompt tracking and prompt research next to your keyword data. Semrush says responses are captured from real requests, not model APIs.
Prompt tracking covers only ChatGPT and Google AI Mode, Brand Performance data updates weekly, pricing is per domain, and each extra user needs their own license.
The toolkit has no G2 reviews yet. Semrush overall holds 4.4/5 from about 4,200 reviews, with praise for depth and complaints about price and add-ons.
$99/month for 1 project and 25 tracked prompts; +50 prompts for $60/month.
Source: ahrefs.com/brand-radar, November 2026.
Brand Radar is strongest for research across a whole category. It draws on a large prompt index built from Ahrefs' keyword data, and you can analyze any brand or domain without limits.
The large prompt index is re-tested monthly, not daily. There's no dedicated recommendations feature, and Ahrefs' own pages disagree on the AI index price.
Brand Radar has no separate G2 listing. Ahrefs overall rates 4.5/5 from about 680 reviews, with praise for data quality and complaints about price.
Ahrefs Lite at $129/month includes 5 custom prompts; the AI visibility index starts at $199/month, and prompt packs from $50/month.
Source: scrunch.com, November 2026.
Scrunch combines visibility monitoring with a focus on how AI agents interact with your site. Its Agent Experience Platform (AXP) serves a machine-readable version of your pages to AI agents, and agent traffic monitoring is listed on every plan.
New prompts run daily for 14 days, then every 72 hours by default. It's expensive for small teams, and Starter includes only 5 page audits.
4.6/5 on G2 from 74 reviews. Users praise ease of use and support; complaints include thin historical data for niche topics and limited exports.
Starter $300/month ($250 billed annually) with 350 custom prompts; Growth $500/month with 700.
Source: athenahq.ai, November 2026.
AthenaHQ covers 11 engines on its first paid plan, including Claude, Grok, DeepSeek, Meta AI and Mistral, and leans heavily into action with a content optimization agent and CMS publishing.
Usage is metered in credits (one credit per AI response), so frequency is a budget decision. Starter is single-region, and API access is a paid add-on.
4.9/5 on G2 from 39 reviews. Users value the clear content guidance; complaints mention thin documentation and switching workspaces to manage several brands.
Free Essential tier (300 credits); Starter $295/month (3,600 credits); Enterprise custom.
Source: ziptie.ai, November 2026.
ZipTie (now ziptie.ai) started as an AI Overviews tracker and now covers seven engines, including Bing's AI Overview. It connects to Search Console, so you can read AI answers next to your organic rankings.
It captures one answer per prompt and engine in each check cycle, which makes single results noisier. Content generation, UGC analysis and API access are paid add-ons, and there's no Claude.
Too few public reviews to judge (one G2 review for the older ziptie.dev).
$0.01 per check. For example, 1,000 prompts a month on all seven engines costs about $61/month. 7-day free trial.
Source: visible.seranking.com, November 2026.
SE Visible, from SE Ranking, is built for teams tracking several brands or clients: projects are shared across the account, seats are unlimited, and clients can get view-only access. It checks answers as real users see them in the app or on Google.
Sentiment is limited to a net score for now, white label isn't available, and each extra location counts as a separate prompt.
No ratings on its own G2 listing yet. SE Ranking overall rates 4.7/5 from about 1,500 reviews.
Basic $89/month (75 prompts, 5 projects), Core $189/month (200 prompts), Agency $399/month (1,000 prompts, 30 projects). Annual billing saves 20%.
Source: aisearch.similarweb.com, November 2026.
Similarweb's strength is traffic. Its AI Traffic view estimates chatbot referral visits not only for your site but for competitors' too, which most monitoring tools can't show.
Every self-serve tier caps you at 150 prompts and one user, with only a few months of history. Similarweb doesn't say how it collects answers.
Its G2 listing covers the wider Search Intelligence suite (4.5/5 from 108 reviews), so it says little about the AI module itself.
AEO Intelligence $129/month, or $99/month billed annually.
Source: knowatoa.com, November 2026.
Knowatoa generates likely buyer questions for you, tracks how AI answers them, and adds AI agents and a free AI Search Console that checks whether AI services can access your site.
Visibility updates weekly, Starter covers only ChatGPT, AI Overviews and AI Mode, and question quotas aren't published.
No public reviews yet on G2.
Starter $59/month; Growth $199/month for all seven engines.
We judged every tool on the plan most teams would actually buy first:
The simplest test: pick one metric, open the original AI answers behind it, and see if you'd reach the same conclusion yourself.
| If you need… | Choose |
|---|---|
| Monitoring plus diagnosis of what to fix | Dageno |
| Pure monitoring with a clean interface | Peec AI |
| The lowest price | Otterly.AI or ZipTie |
| Enterprise scale and support | Profound |
| AI data inside your SEO suite | Semrush or Ahrefs |
| Category-wide research | Ahrefs Brand Radar |
| AI crawler and agent traffic | Scrunch |
| The most engines on one plan | AthenaHQ |
| AI Overviews next to organic rankings | ZipTie |
| Many brands or clients | SE Visible |
| AI referral traffic, including competitors | Similarweb |
| A low budget plus AI writing help | Knowatoa |
It depends on what you'll do with the data. For monitoring plus diagnosis of what to fix, Dageno. For pure monitoring, Peec AI. On a tight budget, Otterly.AI or ZipTie. For enterprise teams, Profound.
Use a monitoring tool that captures ChatGPT's real interface with web search on, add the questions your buyers actually ask, and track daily. Check whether you're mentioned, where you rank, which sources ChatGPT cites, and whether your pages are cited without your brand being named.
They're estimates based on samples. Accuracy depends on whether answers come from the real interface, how many samples each prompt gets, and how often prompts run. Treat trends as more reliable than single readings, and spot-check the original answers.
Daily for prompts you're actively working on, so you can see the effect of changes. Weekly is enough for broad market views.
Brand mentions and visibility, position in the answer, sentiment, competitors in the same answers, cited domains and URLs, and, ideally, AI referral traffic and AI crawler activity on your site.
Entry plans range from about $25 to $300 a month, and enterprise tools often don't publish prices. Compare total cost for your real number of prompts, engines and regions, since many tools count each combination separately.
Updated by
Dageno
Dageno is the research and insights team at Dageno AI, publishing industry reports and expert analysis on AI Search Visibility, Generative Engine Optimization (GEO), and AI-powered search discovery.
Dageno • Nov 05, 2026
Dageno • Sep 28, 2026
Ye Faye • Sep 28, 2026
Dageno • Nov 03, 2026
Alexa for Shopping