Ye Faye is an SEO and AI growth executive with extensive experience spanning leading SEO service providers and high-growth AI companies, bringing a rare blend of search intelligence and AI product expertise. As a former Marketing Operations Director, he has led cross-functional, data-driven initiatives that improve go-to-market execution, accelerate scalable growth, and elevate marketing effectiveness. He focuses on Generative Engine Optimization (GEO), helping organizations adapt their content and visibility strategies for generative search and AI-driven discovery, and strengthening authoritative presence across platforms such as ChatGPT and Perplexity
All Articles
How to
How to Track Brand Mentions in AI Responses
This guide explains how businesses can monitor brand mentions across AI platforms and use the insights to improve AI visibility, authority, and citation opportunities.
Last updated: Mar 12, 2026
How to
The Complete Search Engines Guide 2026: How They Work, Full Platform List, and the Rise of AI Search
The definitive guide to search engines in 2026 — from the mechanics of crawling, indexing, and ranking, to a complete list of 20+ platforms including emerging AI search engines, with platform-specific visibility strategies for each.
Last updated: May 12, 2026
How to
Platform Citation Patterns in AI: How Each Platform Works and How to Win Visibility
Learn how AI platform citation patterns work and how to optimize your content to win visibility in generative search engines in 2026.
Last updated: Mar 11, 2026
How to
AI Visibility Tracking Metrics: KPI Framework for GEO, AEO, and LLM Visibility
A complete KPI framework for measuring whether AI engines mention, cite, understand, and accurately recommend your brand.
Last updated: May 12, 2026
Reviews
GPT-4.5 vs GPT-4o for Marketers: Model Selection Guide for GEO and SEO
A practical model-selection guide for marketing teams building AI-assisted workflows for GEO, SEO, content strategy, and AI search visibility.
Last updated: May 12, 2026
How to
ChatGPT’s Impact on Google Search Traffic: 2026 SEO and GEO Strategy
A strategic guide to adapting SEO and content programs as users shift some discovery behavior from Google searches to AI-generated answers.
Last updated: May 12, 2026